I get this questions a lot Vancouver; "What exactly is all this SEO nonsense"?
Well, perhaps the best way to explain it, is to visually represent it. We'll refer back to this image a number of times in the next series of blogs covering Vancouver SEO step-by-step!
Basically, SEO or Search Engine Optimization, is a process. Search Engines like Google, don't have the man/woman-power to look at every single of the billions of sites on the internet, make notes about them, and keep up with their changes. This is difficult enough to do just to keep up with your competitors pages. So Search Engines use a line of script called "Bots" or "Spiders" to crawl your site, index it's content to deliver to users who make searches.
SEO is the process of ensuring search engine Spiders, or Bots, are able to read and understand your site, and more importantly, that the results they index, is relevant to the Search Engine Users you wish to target.
Search Engine Optimization should not be confused with SEM or Search Engine Marketing, which contrary to popular belief is an entirely different process... but I digress, more on this later.
In this series we will discuss the SEO Process:
Step 2: Planning
Step 3: Product/Service
Step 4: Education
Step 5: Patience
Step 6: Design/Usability
Step 7: Keyword Research
Step 8: Analytics
Step 9: Tools
Step 10: Crawlability
Step 11: Content
Step 12: Links
Step 13: Social / Local Findability
Step 14: Reputation Management
Step 15: Trust
In our next blog: Commitment
