In my previous blog post, I said I would go step by step through the Vancouver SEO process. Well, here is Step 1 in a successful Search Engine Optimization and Marketing Campaign: Commitment.
In our next "Vancouver SEO Blog" we'll look at: Planning
Tuesday, March 1, 2011
Step 1 - Commitment To An SEO Campaign
In my previous blog post, I said I would go step by step through the Vancouver SEO process. Well, here is Step 1 in a successful Search Engine Optimization and Marketing Campaign: Commitment.
Sunday, February 27, 2011
Saturday, January 8, 2011
Vancouver SEO Pyramid
I get this questions a lot Vancouver; "What exactly is all this SEO nonsense"?
Well, perhaps the best way to explain it, is to visually represent it. We'll refer back to this image a number of times in the next series of blogs covering Vancouver SEO step-by-step!
Basically, SEO or Search Engine Optimization, is a process. Search Engines like Google, don't have the man/woman-power to look at every single of the billions of sites on the internet, make notes about them, and keep up with their changes. This is difficult enough to do just to keep up with your competitors pages. So Search Engines use a line of script called "Bots" or "Spiders" to crawl your site, index it's content to deliver to users who make searches.
SEO is the process of ensuring search engine Spiders, or Bots, are able to read and understand your site, and more importantly, that the results they index, is relevant to the Search Engine Users you wish to target.
Search Engine Optimization should not be confused with SEM or Search Engine Marketing, which contrary to popular belief is an entirely different process... but I digress, more on this later.
In this series we will discuss the SEO Process:
Step 2: Planning
Step 3: Product/Service
Step 4: Education
Step 5: Patience
Step 6: Design/Usability
Step 7: Keyword Research
Step 8: Analytics
Step 9: Tools
Step 10: Crawlability
Step 11: Content
Step 12: Links
Step 13: Social / Local Findability
Step 14: Reputation Management
Step 15: Trust
In our next blog: Commitment
Friday, January 7, 2011
Ainsley Muller Consulting Delivers Unique Solution
AMC was presented with a unique problem:
How does a company prove that their services are superior to the plethora of mediocre service providers in the same industry?
Add to that issue, that the business is not a traditional "bricks-n'-mortar" business and is solely online and has no in-person contact with their clients!
How do you build trust with clients you never meet?
This was the challenge presented to Ainsley Muller Consulting!
Well, tradition dictates that you should seek industry accreditations. But what if there aren't any?
After a detailed analysis, we determined that there really was NO relevant industry accreditation available, so, we created one.
Managing the process from branding to implementation. Incorporation through industry lobbying, AMC handled it all!
The result?
ROI off the charts!
This is one of the many ways Ainsley Muller Consulting works with your company to deliver tangible results to grow your business NOW.
How can we help you?
How does a company prove that their services are superior to the plethora of mediocre service providers in the same industry?
Add to that issue, that the business is not a traditional "bricks-n'-mortar" business and is solely online and has no in-person contact with their clients!
How do you build trust with clients you never meet?
This was the challenge presented to Ainsley Muller Consulting!
Well, tradition dictates that you should seek industry accreditations. But what if there aren't any?
After a detailed analysis, we determined that there really was NO relevant industry accreditation available, so, we created one.
Managing the process from branding to implementation. Incorporation through industry lobbying, AMC handled it all!
The result?
ROI off the charts!
This is one of the many ways Ainsley Muller Consulting works with your company to deliver tangible results to grow your business NOW.
How can we help you?
Thursday, January 6, 2011
New Client - Dynamic Gutters
January 1, 2010:
Ainsley Muller Consulting Is Pleased To Announce A New Client - Dynamic Gutters Inc.
AMC will be:
> Optomizing Dynamic Gutters new site
> Building a Search Engine Optomization Plan through keyword targeted Blogging
> Marketing Dynamic Gutter's Website managing their Pay Per Click Campaign
> Providing monthly analytical reports, and more importantly, detailed action plan reports from analytics data.
If you would like AMC to do the same for your site, give us a shout:
ainsleymuller@gmail.com
604-366-4941
Ainsley Muller Consulting On Facebook
Ainsley Muller Consulting - Vancouver's Premier Website Optimization Service is on facebook
Thursday, October 28, 2010
Business Consulting, An Introduction!
Welcome to my blog. As a Business Development and Marketing specialist, I provide clients with a broad spectrum of services and assistance. I help clients gain Page Rank through the much thrown-about-phrase – “SEO”. But really, that’s just the beginning. My philosophy, and I think everyone’s philosophy should be, that everything is connected.
What does that mean? Well, in my experience, businesses regularly hire specialists in a specific field, with an incredible volume of knowledge in a very specialized area. The problem with this approach however, is that these specialists tend to have “blinkers” on. Perhaps a real-life recent example is in order:
Recently I had a conversation with a very well respected consultant to the coffee industry. In pitching my services, he had some stern words that I need to “clarify my focus and become an expert with industry leading knowledge on one specific part of the industry”. My reply was simple: “well, if a client sees the need to hire an industry leading consultant to aid them in one specific area of their business, then they see the need to improve their business. Now, explain to me how someone with intense knowledge in the area of cupping coffee for quality, is going to help you source, package, distribute, and market this improved product to a changing demographic while explaining the various options available to your business and the corresponding effects on the bottom line?”
The point is, EVERYTHING IS CONNECTED. You cannot separate one part of your business as “needing assistance” without it directly affecting several other parts of your business.
This is what I do. Seeing the big picture, whether you’re an online business, or a “bricks and mortar” store, seeing the big picture as a business consultant is integral to being able to identify points for improvement, making proper suggestions, and managing a project to completion.
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